This job is with Allianz Commercial, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance - TCM).
This is a role requiring hands-on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data-driven mindset, with growing exposure to AI-driven tools and marketing automation.
KEY RESPONSIBILITIES
Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives
Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates, leveraging data analytics to identify market trends and opportunities

Coordinate with external marketing agencies, web agencies and commercial partners to manage social media presence, Pay-per-Click platforms and lead generation initiatives
Provide cross-functional support to Direct Business operations, ensuring alignment and synergy across departments
Monitor and analyze digital marketing metrics and KPIs to refine strategies and ensure continuous campaign performance optimization
Ensure consistency of brand and layout guidelines across all digital touchpoints, managing adaptation requests in line with group standards and local market needs
Prepare and present performance reports to the Head of Direct Protection Business and the Branch Manager, providing strategic insights and recommendations
Manage relationships with brokers, affinity groups and business partners to expand business opportunities
Collaborate with the IT department to implement technical changes to the website and suppo

Digital Marketing Specialist

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