Web Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gqae1

ING Bank N.V. is looking for a Digital Analyst

As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.

You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.

Acquisition funnel analysis identifying drop off points and opportunities for improvements

Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation

Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists

Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion

Build and maintain recurring dashboards and reporting track funnel health and conversion KPI’s over time

Support the design of A/B tests by providing data data backend hypothesis and post test analysis





Experience of at least 5 years in the role

Ability to manage critical situations through good decision-making skills

Degree in field Digital Marketing, Statistics, Engineering, Economics

Knowledge of the English language

Knowledge of analysis in user digital behaviour (APP&WEB;)

Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù

Contract offer:

Permanent employment contract

Tempo pieno (37 hours per week)

Milan (hybrid)

Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gqae1