Public Relations Manager at Four Seasons

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ppApply for Public Relations Manager at Four Seasons in Firenze, TOS, IT. This full‑time on‑site position offers great opportunities for career growth. /ppFour Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. /ppAbout the location: An urban retreat steeped in historic beauty. Stroll the city’s biggest private garden – a tranquil haven of statues, fountains and centuries‑old trees – or retire to your suite where frescoes line the walls amid original architectural features. Our historic Hotel, with its Michelin‑starred Italian restaurant and a locally inspired Spa where you can spend afternoons in pure indulgence, is just steps away from the cultural heart of Florence. /ppThe Public Relations Manager is a key member of our Commercial Team, responsible for driving visibility and elevating the Hotel reputation across global and local markets. In this role,



you will collaborate closely with the Commercial Leadership Team to enhance awareness through traditional print media, digital platforms, and social channels. You will support marketing and advertising initiatives, contribute to the development and execution of the annual PR plan, and oversee all digital communication tools, including the resort website and e‑Newsletter. /ph3What you will do /h3ulliDevelop innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise. /liliMaximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. /liliMaintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material. /liliAssist in the development and execution of an annual PR plan as an integral part of the Hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.



/liliUtilize all digital marketing tools to expand visibility, including the development of an e‑Newsletter, oversight of email campaigns, customized mini‑sites, and other online assets. /liliManage and maintain an up‑to‑date image and video library to support media needs and maximize exposure. /liliEnsure all promotions, advertising materials, direct mail pieces, and collateral reflect Four Seasons brand standards and the highest level of professionalism. /li /ulh3What you bring /h3ulliA minimum of three years of experience in public relations within a communications agency, hotel group, or a luxury, fashion, or FMCG brand. /liliStrong media relations expertise supported by advanced experience and established contacts. /liliProven social media management skills across key platforms. /liliKnowledge of graphic arts production and marketing collateral processes. /liliExperience coordinating and overseeing photo shoots and video productions. /liliProficiency in standard Microsoft applications (Word, PowerPoint, Excel, Publisher). /liliBasic understanding of journalism principles and broadcast production methods. /liliExcellent written and verbal communication skills in Italian and English; additional languages are an asset. /li /ulh3What we offer /h3ulliCompetitive salary, wages, and a comprehensive benefits package. /liliExcellent training and development opportunities. /liliEmployee discount for stays at any Four Seasons worldwide. /liliComplimentary dry cleaning for employee uniforms. /liliEmployee meals. /liliSchedule hours: Full‑time position, based on‑site in Florence. /liliCandidates must hold valid legal authorization to work in Italy at the time of application. /li /ul /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gs9px