Public Relations Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gt9d9

ppBorgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry.
Our growth is fueled by a passion for creativity and a relentless pursuit of excellence.
We are looking for like-minded individuals to join us in our vibrant work environment.
/p pBased in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull'Albero, and a holistic Spa; Saporium Firenze, a Michelin star restaurant in Florence; Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; PN Homes Constructions, a construction company specialised in the refurbishment of historic properties in Italy and the UK; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.
/p pWe are seeking a creative and forward-thinking bPR Manager /b who lives and breathes style, culture, and storytelling.
With an instinct for brand image and a passion for the worlds of lifestyle and luxury, this person will bring our brand voice to life across press, digital, and experiential channels — crafting stories that inspire and connect.
/p pYou will play a key role in shaping how our brand is seen and felt — from media coverage and collaborations to events and campaigns that spark engagement and emotion.
/p h3What You'll Do /h3 ul libShape the Narrative: /b Support the development and execution of compelling PR strategies that strengthen brand awareness and desirability.
/li libTell the Story: /b Build and maintain strong relationships with journalists,



influencers, and media partners to secure meaningful, on?brand coverage.
/li libElevate the Brand Experience: /b Coordinate product launches, brand activations, and special events that bring our brand universe to life.
/li libCollaborate Create: /b Work closely with the creative and digital teams to ensure every touchpoint — from social media to press releases — reflects a cohesive and inspiring identity.
/li libLead Campaign Execution: /b Manage the day-to?day rollout of campaigns and content, ensuring they deliver both creative excellence and measurable results.
/li libMonitor Measure: /b Track campaign performance and media results, translating data into insights for continuous growth.
/li libPartner with the Best: /b Liaise with agencies, partners, and collaborators to ensure every initiative meets the highest standards of quality and creativity.
/li libStay Ahead: /b Keep a finger on the pulse of trends, culture, and competitors to identify new opportunities for visibility and innovation.
/li /ul h3Who You Are /h3 ul liA storyteller with a sharp eye for detail and a deep understanding of luxury and lifestyle culture.
/li liBachelor's or Master's degree in Marketing, Communications, or a related field.
/li li3 years of experience in PR and/or marketing, ideally within the luxury, or hospitality sectors.
/li liFluent in English and Italian; other languages are a plus.
/li liA natural networker with a strong media sense and creative intuition.
/li liConfident managing projects, timelines, and relationships with elegance and precision.
/li liDigitally fluent — familiar with social media strategy, CMS platforms, web analytics, and digital storytelling.
/li liA team player with a proactive mindset and a refined aesthetic sensibility.
/li /ul /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gt9d9