Content Production Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gticg

ph3About us /h3h3BasicNet Group /h3pBasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, Woolrich® and Sundek®.
Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
/ppMore at /ph3K-Way /h3pK-Way is a well-known brand for adventure seekers and outdoor enthusiasts.
Born in the heart of Paris in ****, the brand revolutionized the rainwear market by introducing the world's first lightweight and waterproof jacket that could be conveniently folded into a small pouch.
/ppMore at /ph3Key responsabilities /h3ulliLead and manage the full content production lifecycle, from creative ideation and planning through execution, post-production, and final delivery.
/liliCoordinate and oversee photo and video productions for brand campaigns, seasonal launches, social media, e-commerce, retail activations, corporate communications, and special projects.
/liliManage relationships with photographers, videographers, directors, stylists, production companies, creative agencies, freelancers, and other external partners.
/liliEnsure all content reflects K-Way's brand identity, visual standards, and communication guidelines across global and local markets.
/liliAdapt and distribute content across multiple channels and touchpoints, including social media, e-commerce, CRM, digital and print advertising, retail environments, events, and PR initiatives.
/liliDevelop, maintain, and manage editorial and content calendars aligned with marketing campaigns, product launches, and business priorities.
/liliCoordinate internal stakeholders across Marketing, E-commerce, Retail, Product, PR,



and Sales teams to ensure timely content delivery and alignment.
/liliManage content production budgets, timelines, resources, and vendor negotiations, ensuring efficiency and cost-effectiveness.
/liliMonitor content performance, analyze key metrics and insights, and continuously optimize content strategies and outputs based on business objectives and audience engagement.
/liliStay informed about industry trends, emerging platforms, technologies, and best practices in content creation, storytelling, and production.
/li /ulh3Who we are looking for /h3ulliBachelor's degree in Marketing, Communication, Media, Fashion, Design, or a related field.
/lili5+ years of experience in content production, creative project management, brand communication, or a similar role, preferably within the fashion, lifestyle, luxury, or consumer goods industry.
/liliProven experience managing end-to-end photo and video productions.
/liliStrong understanding of content strategy, digital communication, social media, and omnichannel marketing.
/liliExcellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
/liliExperience working with creative agencies, production houses, and external vendors.
/liliStrong visual sensibility and storytelling capabilities.
/liliAnalytical mindset with experience interpreting content performance data and KPIs.
/liliExcellent communication and stakeholder management skills.
/liliFluent in English; additional languages are considered a plus.
/li /ulh3Why Join Us /h3pK-Way is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea.
In addition, BasicNet offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.
/ppThis role comes with an annual gross salary between €****** - €******, plus a range of company benefits.
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gticg