18 ago - Milano
Unobravo
From day one at Unobravo, we’ve been on a mission to make mental health support truly accessible to everyone by normalizing therapy, fostering openness, and breaking down the stigma that still surrounds it. Our success is driven by an exceptional team dedicated to providing high-quality, accessible care, anytime, anywhere. With over 9,500 qualified therapists and more than 10 million therapy sessions delivered, we’re proud to have made a meaningful difference in countless lives.
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The Essentials
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- Seniority: Senior-level
- Languages: Fluency in English and Italian, both written and verbal
- Preferred Location: Milan
- Salary range: EUR 80,000 - 100,000 in line with our commitment to transparent and equitable compensation practices
What You’ll Do
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- Own the B2C Italy growth strategy: translate company-level objectives into a clear, full-funnel growth plan across awareness, consideration and conversion
- Be responsible for new-patient growth in Italy, maximizing growth within LTV/CAC targets, ensuring regular budget shifts across channels and initiatives.
- Act as the horizontal layer across the marketing org; partner with the vertical Heads (Brand, Paid Media, CRM, SEO, Comms) to ensure execution is maximised and steer delivery across functions
- Own Marketing business reviews (weekly, monthly and quarterly), distilling performance insights into decisions, with clarity of business drivers and corrective actions, presenting to a senior audience (C-level and ELT). Responsible to drive those corrective actions live.
- Perform ATL media strategy and buying (TV, CTV, OOH, etc.), ensuring clear campaign measurement and optimisation.
- Partner closely with Product and Finance to have a clear view of what interacts with traffic performance (former) and to build budget, forecast and channel targets (latter), which you will be re
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