Senior Performance Marketing Manager
Pubblicato il 18-08-2026 - Asesores Hemel in Italia
Payout: €80,000-€100,000 base + performance premio. Higher for exceptional candidates.
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Role Overview
We are hiring on behalf of our partner company - a fast-growing Property Developer across the EU - for a Senior Performance Marketing Manager to oversee and scale €100k-€200k+/month Google & Meta ad accounts driving pre-sale and launch campaigns across multiple property developments.
Key Responsibilities
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- Own and operate Google & Meta ad accounts hands-on daily including campaign structure, budget pacing, bidding, and optimization across multiple EU markets and property launches.
- Scale spend profitably while maintaining CPL and CAC targets across long, multi-touch buyer journeys, defending spend decisions with clear data.
- Manage budget allocation across property launch cycles - balancing awareness campaigns for new developments with high-intent search and retargeting for active sale periods.
- Partner with the creative lead to translate performance signals into actionable creative briefs (property showcases, virtual tours, lifestyle content) and implement rigorous testing frameworks.
- Work closely with the sales team to optimize lead quality and improve lead-to-viewing and lead-to-reservation conversion rates.
- Report metrics crisply to leadership including the head of performance, VP of growth, and CEO.
Required Skills & Qualifications
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- 5+ years of hands‑on Google/Meta performance marketing experience for real estate, PropTech, or high‑consideration/high‑ticket B2C categories.
- Personal management of Google & Meta budgets exceeding €100k+/month.
- Fluency in CPL, CAC, and campaign architecture analysis for long sales-cycle, high-value transactions.
- Experience optimizing ad accounts across multiple EU markets and languages.
- Ability to translate data insights into actionable growth strategies.
Preferred Qualifications