Regional Communication Specialist
Pubblicato il 18-08-2026 - Jobtailor in Roma
Responsibilities
- Build and maintain relationships with Rome based and regional journalists (TV, radio, print, online).
- Develop strong networks across local and regional digital publications.
- Support the team to work with regional storytelling angles and proactive pitching.
- Identify and activate local PR opportunities linked to cultural moments, events, and campaigns.
- Represent Lush at media events, appointments, and community meetings.
- Develop a program of in store events and activations at Via del Corso, in collaboration with central teams and under the PR & Communication Manager supervision.
- Support the positioning of the flagship store as a key brand and cultural destination.
- From January 2027, develop regional partnerships and event opportunities across Central and Southern Italy.
- Contribute to local marketing initiatives aimed at increasing footfall and brand engagement.
- Support Lush Italy PR specialist with local creators management across Rome and the Central Southern region.
- Support product seeding, one to one meetings,
and event invitations for local talent.
- Help grow and activate a broader local community of customers, creators, media, and brand advocates.
- Collaborate closely with the Communications team on creative development and execution.
- Monitor media coverage, UGC listening, and audience engagement to optimise content performance.
- Support reporting on PR and marketing activity, evaluating impact on brand awareness and business results. Requirements
- 1 to 2 years’ experience in PR, communications, or marketing (agency or brand side).
- Based in Rome with strong knowledge of the local media, cultural, and creator landscape.
- A confident storyteller with excellent writing and copy editing skills.
- Strong passion for culture, events, and experiential marketing.
- A proactive mindset, eager to learn and well connected to local city life and cultural activity.
- Creativity and confidence to challenge traditional communicati