Category Marketing Manager Fungicides

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We're hiring a Category Marketing Manager Fungicides, Maternity Replacement

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Corteva Agriscience Italy | Crop Protection
At Corteva, you will have the opportunity to shape the future of agriculture by driving customer-focused portfolio strategies that connect innovation with farmers’ real needs, contributing to a more sustainable and productive food system.
The main purpose of this position is to ensure the maximum prevalence, knowledge and profitable growth of Corteva’s fungicides portfolio within the Crop Protection business in Italy. Corteva Italy is currently seeking a Category Marketing Manager Fungicides for a fixed term maternity replacement assignment (12 months).
Under the general supervision of the Marketing Manager, the purpose of this job is to define, coordinate and execute the fungicides marketing strategy for Italy, translating portfolio priorities, market insights and technical product value into clear business plans,



customer campaigns and demand creation initiatives.
This role will work closely on a day-to-day basis with the local Sales teams, Customer Technology Specialists, Category Marketing Managers, Regulatory, Supply and Demand Planning, regional Portfolio teams, as well as external advertisement and media agencies for the coordination and development of local campaigns and promotional activities.
The position will be located at the Corteva office in Cremona, Italy.
Your Challenge

As an integral member of the commercial team, works closely with the Marketing Manager and Crop Protection team to define and execute the Italian fungicides marketing strategy, ensuring alignment with country objectives, regional portfolio guidance and business priorities.
Own the fungicides portfolio plan, including portfolio positioning, brand priorities, crop and segment focus, value proposition, competitive differentiation and go-to-ma

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gzbjf