Senior Performance Marketing Manager
Pubblicato il 18-08-2026 - Asesores Hemel in Roma
Payout: €80,000-€100,000 base + performance bonus. Higher for exceptional candidates.
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Role Overview
We are hiring on behalf of our partner company - a fast-growing Property Developer across the EU - for a Senior Performance Marketing Manager to oversee and scale €100k-€200k+/month Google & Meta ad accounts driving pre-sale and launch campaigns across multiple property developments.
Key Responsibilities
Own and operate Google & Meta ad accounts hands-on daily including campaign structure, budget pacing, bidding, and optimization across multiple EU markets and property launches.
Scale spend profitably while maintaining CPL and CAC targets across long, multi-touch buyer journeys, defending spend decisions with clear data.
Manage budget allocation across property launch cycles - balancing awareness campaigns for new developments with high-intent search and retargeting for active sale periods.
Partner with the creative lead to translate performance signals into actionable creative briefs (property showcases, virtual tours, lifestyle content) and implement rigorous testing frameworks.
Work closely with the sales team to optimize lead quality and improve lead-to-viewing and lead-to-reservation conversion rates.
Report metrics crisply to leadership including the head of performance, VP of growth, and CEO.
Required Skills & Qualifications
5+ years of hands‑on Google/Meta performance marketing experience for real estate, PropTech, or high‑consideration/high‑ticket B2C categories.
Personal management of Google & Meta budgets exceeding €100k+/month.
Fluency in CPL, CAC, and campaign architecture analysis for long sales-cycle, high-value transactions.
Experience optimizing ad accounts across multiple EU markets and languages.
Ability to translate data insights into actionable growth strategies.
Preferred Qualifications
Experience marketing property