Trends Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gzitr

For the Global Marketing team of a client company, we are currently searching for a Trends Manager.THE ROLEWe are looking for a Trends Manager to bring cultural relevance and forward-thinking insights into the company and translate it into clear business and product direction. Your core mission will be to help us create the most outstanding experiences people love and want.This is not a traditional insights role. You are deeply plugged into social platforms, emerging subcultures, lifestyle shifts, and what's "cool" (and what's not). You understand how trends start, spread, and evolve—and how they translate into customer behavior and preferences. You see clearly how to use those trends to enrich our offer and take it to the next level.Your mission is to turn this understanding into actionable directions for product innovation, communication and go to market strategies.You will work closely with strategy and product teams to create products from the trends,



include them in our offer and bring them to market.KEY RESPONSIBILITIESCultural & social trend intelligenceContinuously monitor social media platforms (TikTok, Instagram, YouTube, emerging channels) and digital ecosystemsIdentify earlysignals, viral patterns, and emerging culturaland lifestyle trendsTrack niche communities, subcultures, and evolving definitions of consumer goods, leisure, wellness, travel, and experiencesDevelop a strong point of view on what is gaining relevance—and what is losing itCustomer & behavioral insightTranslate trends into deep understanding of customer motivations, needs, and behaviorsIdentify how trends influencedecision-making, expectations, and purchase driversCombine qualitative cultural insight with data and performance signalsBuild a clear view of evolving customersegments and mindsetsFrom trends tobusiness directionTranslate trends into clear, actionable recommendations for product, offer, and marketingDefine innovation directions based on emerging behaviors and unmet needsIdenti

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7gzitr