Digital marketing and E-Trade marketing intern

18 ago - Milano
Lighting

About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world.
More about the role
This is an exciting job opportunity for you to light the way as a Digital marketing and E-Trade marketing intern in Italy with Signify.
This 6-month internship will give you the opportunity to develop your skills in a stimulating and dynamic environment. Your main responsibilities will include:




- Supporting the implementation of CRM campaigns and assessing their impact on the e-commerce website and customer satisfaction
- Implementing and monitoring paid media campaigns (paid social, paid search), as well as supporting the development of the quarterly media plan based on observed results
- Managing the organic social media content for the Philips Hue brand: developing editorial proposals, optimizing posts, engaging with the community, and reporting on key performance indicators to measure the impact on e-commerce
- Supporting the implementation of digital campaigns with our e-retailers and analyzing their performance
- Supporting the creation of brand pages and optimizing product pages (text and images) on our e-retailers' websites
- Supporting point-of-sale activation, including in-store execution, displays, promotions, retail media, and online content for customers

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