Supports QVC Italy in personalization and UX optimization activities across web and appResponsible for leading the strategy, implementation, and quality control of personalization initiativesPartnering with Digital Store, Content, and A/B testing teams for personalization calendarsTransitioning successful tests into daily operations supporting voucher campaignsCollaborating with Store Programming and Trading teams to design personalization strategiesEnsuring personalized content is delivered across all platformsAnalyzing and reporting weekly test results to drive revenue growthMentoring team members and contributing to process improvementRequirementsBachelor's degree in Digital Marketing or a related field3–5 years of solid experience in similar roles within a digital environmentProven hands‐on experience with Adobe Target and Adobe AnalyticsStrong understanding of CRO, UX, and personalizationSolid commercial and analytical mindset,

with the ability to independently interpret key digital KPIsExcellent knowledge of digital and non‐digital tools used for performance analysisThe ability to work effectively across functions in a fast‐paced digital environmentStrong planning, organizational, and prioritization skillsNative‐level Italian and fluent EnglishCore CompetenciesDemonstrates expertise in personalization strategies and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to drive revenue growth through data‐driven decision‐making. Strong analytical skills and the ability to mentor team members while collaborating effectively across digital functions are essential.Highest-signal resume keywordsAdobe TargetAdobe AnalyticsCROUX OptimizationDigital MarketingATS Optimization KeywordsHard SkillsPersonalization StrategyPerformance AnalysisData InterpretationA/B TestingDigital KPIsSoft SkillsMentoringOrganizational SkillsPlanningCollaborationPrioritizationIndustry KeywordsDigital EnvironmentRevenue GrowthContent StrategyVoucher CampaignsFast-Paced EnvironmentTools & TechnologiesDigital ToolsNon-Digital Tools

Digital Store E-Commerce Personalization Specialist

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ADDETTO/A ALLA CERNITA Cod. 4

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