Senior Group CRM & Customer Engagement Leader

19 ago - Milano
Generali

Generali seeks a Senior CRM & Marketing Technology expert to drive customer engagement across lifecycle, shaping CRM strategy, governance, and omnichannel journeys in partnership with IT, Data, and Marketing teams.You will define enterprise standards, leverage AI-enabled marketing capabilities, ensure compliant data practices, and deliver measurable value and outstanding customer experiences across markets. #

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