Trade Marketing Manager
Pubblicato il 19-08-2026 - Henkel in Milano
**Some perks of joining Henkel**:
Smart Work / Flexible Working Arrangement Discounted access to Henkel products Company gifts On-site free parking Healthcare coverage / Medical Insurance Retirement / Pension Plan On-site canteen Paid parental leave (Paternity & Maternity) Development opportunities On-site gym Note: Perks might vary depending on the job grade. **Trade Marketing Manager**: At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact? **YOUR ROLE**: - Lead Trade Mktg and CAtegory Management Team to craft local channels and customers strategy, consistency with the Company vision and key objectives.
- Translate Brands plans into compelling channels strategies by category, delivering annual Channels Plans.
- Steer categories and channels plans by taking into account brands strategies, shopper insights, market data, channels dynamics and knowledge as well as customers objectives.
- Define prioritization of investment among categories, initiatives and channels.
- Develop category promo strategy ensuring consistency among different channels and subchannels and alignment to overall business goals.
- Set promo initiatives goals, defining KPIs, track results, deriving learning to inform future decisions and activities Lead category management initiatives that foster shopper education and category growth.
- Manage consumer journey by ensuring effective and innovatve initiatives to drive consideration and conversion.
- Manage Trade Marketing team, providing coaching, upskilling and people development. **YOUR SKILLS**: - Master's Degree in Economics, Management, Marketing or Trade Marketing
- At least 6 years of experience in Marketing/Trade Marketing/Sales preferably in the FMCG industry
- Strong data analysis skills
- Advanced knowledge of MS Office
- Excellent verbal and written communication skills
- Proficient in English and Italian **JOB ID**: 24073518 **Contract & Job type**: Regular - Tempo pieno