ING Bank N.V. is looking for a Content Marketing Specialist

Activities:
As Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.
You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.
You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.

Responsibilities:
- Own the build and continuous optimization of our landing pages and website
- Design and implement A/B test variants - from wireframe to live page – working hands-on in our CMS and HTML/CSS
- Collaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise.

- Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live
- Ensure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement
- Own the asset reusability strategy throughout the channels served by the CMS
- Partner with Paid Media expert to align landing pages with campaign intent and traffic source
- Partner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance)
- Work closely with key stakeholders across product, sales and brand to drive impact

Required skills:
Experience of at least 5 in the role
Ability to manage critical situations through good decision-making skills
Degree in field Digital Marketing, Statistics, Economics, Engineering
Knowledge of the English language
Knowledge of HTML/CSS, JavaScript, market standard CMS
Knowledge of the following software: Fi

Content Marketing Specialist

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