Digital Analytics

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7h95j7

Questa posizione è in Decathlon

Il processo di selezione sarà interamente gestito Decathlon.

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About the Role & Goals We are looking for a Digital Analytics & Insight Specialist to optimize User Experience, Conversion Rate, and post purchase NPS across web and mobile apps via a data driven approach. Working autonomously, you will analyze user behavior to provide actionable insights, acting as the customer's voice to influence the product roadmap. You will collaborate with global teams to enhance the end to end e-commerce CX and establish best practices across the organization. Furthermore, you will work closely with the eCommerce, Marketing, Circularity, Finance, and Operations teams to help local stakeholders make informed decisions.
What you will do (Key Responsibilities)
- Tracking and Data Collection : For local subdomain, audit tracking, create measurement plans and technical specs for data layers,



manage the end to end implementation and deploy tags via GTM/Server-Side GTM. For local domain, manage media vendors implementation through GTM, monitor data quality and ensure GDPR/CMP compliance.
- Data Analysis : Conduct full funnel e-commerce, behavioral, and customer analytics to pinpoint revenue loss, optimize merchandising, promotions and basket sizes. Map user journeys to resolve friction points, segment users for cohort/retention analysis, and build comprehensive customer profiles analysing customer satisfaction through NPS. Lastly, analyze marketing attribution and brand visibility on LLMs.
- Reporting & Dashboarding: Create and automate intuitive reports for various company levels and optimize existing dashboards. Leverage AI Agents within Amplitude to improve reporting and business efficiency. --
(#J-ENTERPRISE)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7h95j7