Job Description

General Summary:

The Marketing Associate Director is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics.

Key Duties and Responsibilities:
- Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions
- Directs the development and implementation of strategic and tactical plans for assigned product
- Collaborates with Vertex external communications review committee to approve materials for external use with customers
- Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.
- Develops strong partnerships with cross-functional team to support business goals
- Ensures appropriate metrics are in place to measure impact of tactics in field
- Leads and manages agency partners to ensure on budget and timely deliverables

- Acts as an advisor or coach to mentor other members of the team

Knowledge and Skills:
- Direct experience with communications review committee for review of tactics
- Ability to oversee generation of insights and apply those insights to business problems/opportunities
- Strong analytical mindset to lead others to solve complex problems
- Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
- Strong working knowledge of market forecasts and relationship of business drivers to revenue
- Strong working knowledge of MS Office applications, including PPT, Excel and Word
- Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)

Education and Experience:
- Bachelor's degree in marketing, business, or scientific degree
- Typically requires 8 years of experience or the equivalent combination of education and experience

Flex Designat

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