Associate, Activation Linear Planning
Pubblicato il 19-08-2026 - WPP in Milano
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Associate, Activation Linear Planning will support the team in the creation and optimization of effective offline media plans (TV, Print, Radio), based on in-depth analysis and clear objectives. This role is key in supporting reporting activities and developing data-driven competitive analyses. We are looking for an individual with a sharp analytical mind, eager to learn and develop their skills within a leading media agency.
Key Responsibilities
- Collaborate in the planning and management of offline media campaigns, adhering to guidelines provided by the Manager.
- Collect and process data for competitive analysis, identifying market trends and opportunities.
- Actively utilize specific media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox for plan development.
- Support the preparation of detailed reports on campaign performance and budget allocation.
- Coordinate internally with relevant teams (e.g., creative agencies) for material collection and space management.
- Actively participate in team meetings and strategic alignment sessions, contributing insights and observations.
Requirements
- Minimum of 1-3 years of experience in media planning (preferably within a Media Agency), with a focus on offline media.
- Crucial knowledge of TV planning; familiarity with Print and Radio will be considered a plus.
- Good working knowledge and proficiency with industry