Retail Manager - Consumer Electronics (Mobile/Smartphone)

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hci4m

Company Introduction:
A proposito di realme realme è un marchio tecnologico fondato ufficialmente il 4 maggio **** da Sky Li. L'aspirazione di realme è quella di fornire prodotti con un'esperienza completa e superiore per i giovani, e realme si impegna a diventare un marchio tecnologico di tendenza.
Grazie alle competenze nelle tecnologie all'avanguardia degli smartphone e dell'IoT, realme offre ai consumatori prodotti con tecnologie, caratteristiche ed esperienze di tendenza che vengono applicate per la prima volta nel segmento di prezzo. All'inizio del ****, realme ha annunciato la sua duplice strategia "Smartphone + AIoT". Nel giugno del ****, gli utenti globali di smartphone di realme hanno raggiunto i 35 milioni e il volume delle vendite di prodotti audio AIoT ha superato il record di 1 milione. Secondo le statistiche delle spedizioni globali di smartphone di Counterpoint nel primo trimestre del ****, il marchio emergente di smartphone realme è ancora al 7° posto con un tasso di crescita anno su anno del 157%, che si colloca anche al primo posto a livello mondiale. Essendo il marchio di smartphone in più rapida crescita al mondo, realme si colloca saldamente tra i marchi di smartphone tradizionali.
Location: Milan/Rome/Alternative, Italy
Department: Retail Operations / Sales
Job Purpose
We are seeking a dynamic and result-oriented Retail Manager with 5+ years of experience in the consumer electronics or mobile/smartphone sector in Italy. In this role, you will be the core driving force behind our offline retail presence, focusing heavily on promoter/field force management, store operations optimization, and strategic vendor relationship management. You will play a pivotal role in leading successful new product launches (NPI) and translating brand strategy into retail excellence across the Italy market.
Key Responsibilities:
1.



Field Force & Promoter Management:
-Team Leadership: Recruit, train, motivate, and supervise a team of retail promoters, store managers, and field supervisors across designated regions.
-Performance Tracking: Set clear sales KPIs for the field force, monitor daily/weekly sell-out performance, and implement coaching programs to improve conversion rates.
-Roster & ROI Optimization: Optimize promoter scheduling (turni) to align with peak traffic hours and maximize ROI per head in key accounts (e.g., MediaWorld, Unieuro, Operator stores).
2. Store Operations & Execution:
-Retail Excellence: Conduct regular store audits to ensure perfect execution of Visual -Merchandising (VM) standards, POSM (Point of Sale Materials) placement, and live demo unit functionality.
-Stock Management: Collaborate with the supply chain team to monitor inventory levels at the store level, preventing out-of-stock situations on hero models.
-Key Account Relationship: Build and maintain strong local relationships with store directors and floor managers of major electronics consumer chains and telco channels (TIM, Vodafone, WindTre).
3. New Product Introduction (NPI) Execution:
-Launch Go-to-Market: Lead the retail execution of new smartphone and ecosystem product launches. Ensure cross-functional readiness (promoter training, launch zones, window displays).
-Campaign Evaluation:



Monitor early sell-out trends during launch phases and quickly pivot retail tactics based on consumer feedback and competitor moves.
4. Vendor & Partner Management:
-Agency Supervision: Manage external retail agencies (e.g., promoter agencies, merchandising vendors), ensuring high-quality output, service level agreements (SLAs), and budget compliance.
-Cost Negotiation: Source and negotiate contracts with local suppliers for furniture production, printing materials, and retail event setups.
Job Requirements:
-Experience: Minimum 2 years of retail management experience within the Consumer Electronics / Telecom industry in Italy (specific experience in the mobile/smartphone sector is highly mandatory).
-Language: Italiann fluent Speaker with deep knowledge of Italiann consumer behavior, retail culture, and regional market nuances. Fluent in English (written and spoken) for corporate reporting.
-Proven Track Record: Demonstrated success in managing large-scale promoter networks and a strong portfolio of successfully executed product launches.
-Vendor Network: Existing connections with local retail marketing agencies, local suppliers, and trade channel decision-makers.
-Skills: Strong analytical mindset (advanced Excel skills for tracking sell-out data), excellent negotiation skills, and high emotional intelligence.
-Mobility: Willingness to travel frequently within Italy for store visits and audits (valid driving license required).
What We Offer:
-Compensation: Competitive base salary aligned with the Italy market standards for senior retail profiles + an attractive performance-based variable premio (MBO).
-Tools: Company car, laptop, and smartphone for business use.
-Career Growth: Exposure to international strategic leadership with clear pathways to senior retail operations or sales management roles.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hci4m