C Product Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hcqil

ppBenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. Giovanni (Milano).
/p pThe B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories.
The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.
/p pWhile responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team's strength in display and monitor categories.
/p pThis position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in BenQ's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.
/p h3Product Lifecycle Portfolio Management /h3 ul liOwn the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase?in/phase?out decisions aligned with European and Taiwan HQ direction.
/li liDevelop localised value propositions for each product line, translating global messaging into Italian market?relevant positioning.
/li liMonitor competitive landscape and maintain a continuous competitive intelligence pipeline; provide regional HQ with market feedback and localisation requirements.
/li liCoordinate product launch plans end?to?end: lead the go?to?market strategy, define and manage pricing and promotions, sell?in coordination with sales team, retailer briefing, and promotional calendar.
/li liProvide accurate sales forecasts, minimizing stock?outs and managing product end?of?life transitions.
/li /ul h3E?Commerce Digital Channel Development /h3 ul liLead BenQ Italy's e?commerce growth strategy across key omnichannel retailer platforms.
/li liManage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate.
/li liOwn sponsored campaign management on key e?commerce sites and coordinate with digital marketing on Meta, Google,



and comparison site placements.
/li liTrack and analyse e?commerce KPIs: traffic, conversion rate, buy?box win rate, ROAS, and category share; deliver monthly performance reports to management.
/li liIdentify and act on e?commerce white?space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade?in models.
/li /ul h3Support Business Development Channel Expansion /h3 ul liSupport the B2C BDM on the identification and engagement of new B2C retail and online partners to extend BenQ's distribution footprint in Italy.
/li liDevelop joint business plans with key account partners, including promotional investment, in?store visibility, training, and co?marketing initiatives.
/li liWork closely with the B2C BDM to ensure sell?in execution, stock availability, and revenue target achievement.
/li liSupport pricing strategy and margin analysis across channels, ensuring competitiveness without channel conflict.
/li /ul h3Marketing Brand Awareness /h3 ul liCollaborate with the Marketing Communications Manager to develop product?led content: landing pages, product videos, comparison tools, and review seeding.
/li liBrief and oversee influencer/media review programmes for new product launches; manage review unit allocation and follow?up.
/li liDrive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars.
/li liProvide product training and sales tools to retail staff and key partner teams.
/li /ul h3Required Qualifications Experience /h3 h3Industry Experience /h3 ul liAt least 5 years of experience in product management, category management, or e?commerce experience in consumer electronics, IT peripherals, or lifestyle technology.
/li liPrior experience with projector or home cinema product categories is highly desirable.
Familiarity with BenQ's projector lineup (W?series Home Cinema, TK series 4K, GP/GP20 portable) and competitive positioning is a plus.
/li liBroader familiarity with BenQ's B2C ecosystem (monitors, Gaming, ScreenBar) is a plus; full product training will be provided at onboarding.




/li /ul h3E?Commerce Expertise /h3 ul liHands?on experience managing e?commerce business, including content revamp, sponsored advertising, and performance optimisation.
/li liProven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements.
/li liAbility to leverage digital shelf and e?commerce analytics to identify performance gaps and translate insights into concrete optimisation actions.
/li liUnderstanding of Italian e?commerce landscape: online market dynamics, major Italian e?tailers, and emerging Direct?to?Consumer models.
/li /ul h3Business Development Analytical Skills /h3 ul liTrack record of developing and executing joint business plans with retail or online partners.
/li liComfortable with PL accountability, sell?through analysis, and promotional ROI evaluation.
/li liExperience presenting business cases and product plans to senior management or international HQ stakeholders.
/li liProficient in Excel/Google Sheets for data analysis; experience with Power BI or similar reporting tools is a plus.
/li liProven capability to multitask and manage several projects at the same time, with ability to meet tight deadlines and to prioritise when needed.
/li liComfortable working with cross?functional teams across sales, marketing, logistics, and finance.
/li /ul h3Contract We Offer /h3 pWe offer a challenging position within a global organization.
In addition to a permanent employment contract and a compensation package aligned with market standards, we provide the selected candidate with the opportunity to work autonomously while taking on interesting and diverse responsibilities.
/p pThe compensation package includes, for indicative purposes only, a gross annual salary (RAL) ranging between €40,000 and €50,000, with the actual amount to be determined based on the candidate's qualifications, experience, and skills.
In addition, a variable compensation component is provided, consisting of a quarterly premio linked to the achievement of agreed performance objectives.
/p h3Application /h3 pApplicants must be EU resident or have an existing work permit allowing them to work freely in Italy.
/p pThe position will be based in BenQ Italy HQ in Sesto S. Giovanni (Milan), so residence in Milan area is preferable, even if a Lavoro da remoto Policy applies to all BenQ Italy employees.
We are searching an experienced Product Manager who is looking to grow with the Company in a demanding and responsible position.
CV is in English (preferably) or Italian.
/p /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hcqil