Audience Forecasting Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hjadk

GroupM for the Choreograph - Business Intelligence & Insight unit is looking for an Audience Forecasting Analyst with a strong knowledge of the advertising market and its dynamics, the functioning of Auditel research, and media owner companies. **OBJECTIVE AND SCOPE OF THE ROLE**
- Manage and create television audience forecasts for the main offerings in the TV advertising market.
- Support the group’s media planners in all phases of television planning.
- Constantly analyze trends in editorial and advertising audiences in the market and collaborate with the "Media Intelligence" department to create analyses and scenarios for the group or the agency's clients.
- Manage a direct relationship with the main media owners in the TV advertising market. **Responsibilities**
- Provide audience analysis and forecasts to the group's agencies in a timely manner to enable TV planning.
- Inform the agency's workgroups by monitoring television viewing data across all devices.




- Manage the relationship with offline planners. **About You**
- A minimum of 2 years of experience in Audience Forecasting and TV Audience Analysis.
- Knowledge of TV forecasting is crucial for the role.
- Good knowledge of tools such as Kubik, Arianna, Kimono, and MCS.
- Strong teamwork skills. If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment with many internal training courses to enhance your skills. **LOCATION** WPP Campus in Milan (plus the option for hybrid working). We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99. LI-FC1

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hjadk