Marketing Manager

20 ago - Milano
Benefit Cosmetics

**Position**:
You’re sooo Benefit! **Position Summary** The role involves close collaboration with the Regional Marketing & Digital teams in Paris to align with overarching strategies and initiatives. **Job responsibilities**:
**Strategic Planning &**Execution**: - Execute the annual marketing plan, aligned with Sephora Europe initiatives.
- Analyze brand performance to identify key opportunities.
- Negotiate and organize local promotional activities to drive sales.
- Develop and implement comprehensive omnichannel marketing strategies that support overall business objectives. **Campaign Management &**Optimization**: - Manage and optimize performance across all marketing channels, focusing on key performance indicators (KPIs).
- Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
- Continuously seek and implement innovative improvements to the media planning process. **Retail**& In-Store Activation**: - Analyze in-store consumer behavior and develop targeted activation strategies to enhance the customer experience and drive sales. **Relationship Management & Influencer Marketing**: - Cultivate and maintain strong relationships with creators (influencers, VIPs) and beauty editors.
- Develop and execute impactful influencer marketing initiatives (e.g., contests, content collaborations, events) to expand brand awareness and audience reach. **Budget & Financial Management**: - Maintain meticulous oversight of the digital and marketing budget. **Digital & E-Commerce**Strategy**:
**Profile**:
**Personal**Attributes**:



- Demonstrates a high level of enthusiasm and positive energy, embodying the Benefit Cosmetics brand DNA.
- A highly motivated and innovative marketing professional. **Experience**: - Proven experience in marketing management, preferably within selective beauty brands and/or the retail sector. **Skills**: - Strong analytical, problem-solving, and organizational skills.
- Excellent project and time management abilities.
- Experience in team leadership and development. **Language**Proficiency**: - Fluency in English is required; proficiency in French is a plus. **_BENEFIT COSMETICS _**
**MAISON***: - Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Vantaggi has your brows AND your back.
- *Based on estimated total global prestige brow product retail sales January - December 2023_

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