Head of Marketing

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hkv3h

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Italy.

This is a hands-on marketing leadership role with full ownership of the growth engine across the customer journey.
You’ll lead strategy and execution across performance marketing, SEO, paid media, content, web, and lifecycle channels.
The role combines executive-level decision-making with direct involvement in campaigns, funnels, analytics, and experimentation.
You’ll build a unified, data-driven marketing approach designed to accelerate qualified lead generation and revenue growth.
You’ll also scale the marketing function by coordinating internal teams, specialists, and external agency partners.
Working closely with Sales, Operations, and executive leadership, you’ll connect marketing performance directly to commercial objectives.
This is an ideal opportunity for a highly analytical, entrepreneurial marketer who thrives in a lean, fast-moving, fully remote environment.

Accountabilities




- Own and lead the marketing strategy and execution end to end, with direct accountability for lead generation, growth, and revenue outcomes.
- Audit existing marketing operations and channels, identify performance gaps, and establish a unified cross-channel growth strategy.
- Optimize and scale performance marketing across Google Ads, Microsoft Ads, paid social, SEO, website, content, and lifecycle/email campaigns.
- Map and continuously optimize the end-to-end customer journey across acquisition, conversion, and retention touchpoints.
- Build a high-performing marketing organization by scaling the internal team and coordinating specialists and external agency partners.
- Establish robust analytics, attribution, reporting, and measurement frameworks to provide granular visibility into marketing performance.
- Master the organization’s data infrastructure, conversion funnels, and GA4 reporting within the first 3–6 months

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hkv3h