Digital Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hll7w

ING Bank N.V. is looking for a Digital Analyst

È questo il prossimo passo nella sua carriera? Scopra se è il candidato/la candidata ideale leggendo la panoramica completa qui sotto.

Activities :
As a Digital Analyst, you will turn use behaviour and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in life.

You will work in a multidisciplinary team of analytics, performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably.

You combine strategic vision with hands‑on action: you know how to push for quick wins while also laying the foundation for long‑term structural growth.

Responsibilities :

Acquisition funnel analysis identifying drop off points and opportunities for improvements

Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation

Study on page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backup





Translate data and behavioral insights into clear actionable recommendation for the Content Marketing Specialists

Partner with the performance and commercial leader to analyse paid traffic quality and its impacts on downstream conversion

Build and maintain recurring dashboards and reporting track funnel health and conversion KPI’s over time

Support the design of A/B tests by providing data data backend hypothesis and post test analysis

Required skills :
Experience of at least 5 years in the role

Ability to manage critical situations through good decision-making skills

Degree in field Digital Marketing, Statistics, Engineering, Economics

Knowledge of the English language

Knowledge of analysis in user digital behaviour (APP&WEB;)

Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù

Contract offer:
Working conditions

: Permanent employment contract

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hll7w