International Brand Lead

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Descrizione dell'azienda

Publicis Groupe
Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. With over 1,500 professionals across three offices in Italy, Milan, Turin, and Rome, the Group acts as a strategic partner for its clients' growth, offering a broad range of expertise and integrated solutions in the areas of creativity, media, production, and business transformation.
Starcom is part of Publicis Groupe, one of the world's largest communications groups.
Starcom is a fast-growing global media agency built on the belief that understanding consumer motivations lies at the heart of successful strategies. Every day, we put this belief into practice by leveraging the transformative power of data, artificial intelligence, and technology to drive business growth and support people's career development.
Publicis Groupe is the only player in the industry capable of guiding brands through their digital transformation journey anywhere in the world

Panoramica

Stellantis & Publicis Groupe In Partnership




Publicis has been a trusted partner for Stellantis and its legacy brands since 1989
(creative services for Fiat Auto), with milestones including:
2017: Appointment of Starcom to lead media planning and buying across EMEA
and APAC, delivering industry-leading media pricing and transparency.
2018: Expansion into North America with media planning and buying alongside
digital operations
2021: Following Stellantis’ formation, Publicis was appointed global media
agency of record across all xP/xF brands in July of that year, overseeing €1.5bn in
annual media investment
2022: Appointed as digital operations agency in EE alongside NA
Today, Publicis provides a fully integrated agency model across media, digital
operations (websites, analytics, CRM, SEO, digital assets, platforms, social), and
creative services for selected brands (Jeep, Fiat, Alfa Romeo, Leapmotor). This structure
spans North America, Europe, and Middle Ea

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