Email Marketing & Social Media Specialist
Pubblicato il 21-08-2026 - The Tour Guy in Roma
This is a 6-month fixed-term position with a possibility of extension based on performance and business needs.
Our Company
We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.
Guided by our loyalty to customers, we live by the Golden Rule of travel: treat every vacation as if it were our own. Our highly skilled team curates exclusive, once-in-a-lifetime tours and experiences, from exploring the Vatican to discovering hidden corners of Paris, London, Lisbon, and beyond.
Email & Social Media Specialist
We are seeking a hands-on Email & Social Media Specialist with a technical foundation in email marketing systems and social media mechanics. The role involves building and troubleshooting Klaviyo email flows, understanding how Instagram and YouTube content performs, and turning campaign briefs and data into effective content across email, social, and video.
Responsibilities & Qualifications
Email Marketing Execution
Build, manage, and troubleshoot automated Klaviyo flows (trigger logic, segmentation, and conditional filters). Monitor performance, diagnose issues (broken links, incorrect targeting, deliverability), and resolve them independently. Write and QA email campaigns based on briefs, ensuring correct formatting, links, and segmentation.
Social Media & YouTube Strategy
Write reel scripts, carousel copy, captions, and titles for Instagram and YouTube, and build reels/carousels manually when needed (Canva, CapCut, native editors), not just handing off scripts. Understand platform mechanics (hooks,
retention, algorithm behavior) and use performance data (reach, engagement, watch time) to guide content decisions.
Content Repurposing & Coordination
Extract selling points from videos and other media to create email, blog, and social copy. Maintain content calendars updated.
What We're Looking For
Core Qualifications
- Technical Background: Hands-on experience with email automation platforms (Klaviyo or similar), comfortable troubleshooting flow logic independently.
- Social Media Fluency: Solid understanding of Instagram/YouTube mechanics and comfort reading analytics to guide content.
- Experience: 1+ years in email marketing, social content production, or marketing analytics (travel industry a plus).
Key Skills & Mindset
- Hands-On Problem-Solving: Resourceful and self-sufficient — you dig in and find the answer before asking for help.
- Multi-Channel & Hands-On Production: Able to turn raw content into channel-specific output — email, reel script/build, carousel, or blog — using tools like Canva/CapCut when no designer is available.
- Organization & Detail: Strong attention to detail; comfortable with calendars, briefs, and tracking
- Tech Stack: Microsoft Teams, Monday.com, Notion, or WordPress is a plus.
- Drive: Proactive, ownership-oriented, curious about how email and social systems work.
Salary Range
RAL 23.000 euro - 25.000 euro (annual gross salary)
At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.
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