At Culligan, we provide innovative and sustainable water solutions that help improve everyday life for people and businesses around the world. Digital marketing plays a key role in driving lead generation and business growth, and we are looking for a Senior Performance Marketing Specialist to support and optimize our digital campaigns across channels.
Responsibility
Campaign Execution & Optimization
Execute and manage lead generation campaigns across Google Ads, Meta, and LinkedIn
Support the definition and implementation of campaign structure, targeting, and bidding strategies
Monitor and optimize performance against key KPIs (CPL, MQLs, conversion rate)
Contribute to full-funnel activities (awareness consideration conversion)
Collaborate with Brand Managers to ensure alignment on creatives and campaign objectives
Support optimization of landing pages and campaign flows to improve lead quality
Tracking & Data Management
Support the setup and management of tracking via GTM, GA4, and platform pixels
Ensure data consistency and support end-to-end tracking up to Salesforce CRM

Manage and monitor data flows and automations (including Zapier)
Support cookie and consent management activities in line with GDPR requirements
Performance Analysis & Reporting
Monitor campaign performance on a daily basis and highlight optimization opportunities
Analyze full funnel performance (media leads CRM conversion)
Build and maintain reports using Power BI
Provide regular updates and insights to Brand Managers to support campaign decisions
Contribute to performance reviews with Marketing and Sales teams
Support lead quality analysis in collaboration with Sales
Collaboration & Governance
Work closely with Marketing and Sales teams to improve campaign effectiveness
Support alignment with global guidelines and frameworks
Contribute to global performance discussions/committees by sharing data, results, and learnings
Ensure consistency and accuracy in campaign execution and reporting
Skills
4

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