GP and iTero Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7htv9q

GP and iTero Marketing Manager
Marketing
Employment Type: Tempo pieno
Marketing Manager responsible for developing and executing the assigned marketing plan for Italy in line with company strategy to deliver the objectives.
Translate and execute regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget, including:

Strategy Planning as part of AOP
Localize campaign materials
Implementation of media planning including Digital
Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan;
Build KOL network (speakers, key customers, institutions) to support execution of the plan;
Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan.
Identify and champion local growth opportunities in addition to the regional plan
Key stakeholder in country leadership team to lead the country marketing plan;




Development of country market insights and analytics to successfully execute country market plans;
Translate and support the development of marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication);
Country Market analysis to support ROI expecations;
Establishing close relationships with the global, regional and local marketing teams;
Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
Utilise digital communication platforms to deliver plan
You will report into the Italian Marketing Director. You will be based in local office, with regular travel within the responsible market and to HQ in Switzerland.
Bachelor degree or above, preferably in a marketing or business related field.
Ideally at least 5 years of proven work experience in marketing at country level.
Industry background in the medical device fiel

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7htv9q