App Analytics Lead

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hucb2

Company Overview
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities. For the Digital Team based in Milan HQ, we are looking for an App Analytics Lead, who will be responsible for the mobile apps performance analytics across B2C and B2B Group App Ecosystem, driving insight generation to optimize engagement, retention, and business impact. We offer a stimulating work environment, with multiple innovative projects and a network of colleagues with different skill sets and backgrounds (UX designer, Product Owners, Data Analysts, E-commerce, Media).
Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performance




Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes
Ensure best-in-class implementation and governance of mobile analytics tools (e.g. Define and promote analytics best practices across teams, fostering a strong data-driven culture
6+ proven experience in mobile app analytics, with hands‐on expertise in industry-standard tools (e.g. Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or similar)
Strong background in KPI definition, performance monitoring, and insight generation
Solid experience with dashboarding and data visualization tools (e.g. Power BI, Looker, Tableau, QlikSense)
Demo

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hucb2