Consumer paid media, manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hvu6e

Job Summary As a Pay Pal Paid Media Marketing Manager within Consumer Marketing, you'll help bring Pay Pal's mission and value propositions to consumers through insight‐led, full‐funnel campaigns. You'll identify customer needs, shape media strategies, and build campaigns that drive both brand and performance outcomes. This role requires strong analytical capability, proven experience launching and optimizing paid media campaigns, and the ability to collaborate across analytics, brand, legal, martech, and agency teams. The ideal candidate is influential, organized, accountable, and brings deep knowledge of the FR, IT, and ES markets, including local media buying nuances and audience behavior. Essential Responsibilities Develop and implement customer‐focused, omnichannel campaigns to drive traffic, capture demand,



and generate revenue Leverage data and technology to optimize marketing strategies and campaign performance Collaborate with cross‐functional teams to align marketing initiatives with organizational goals Identify growth opportunities by analyzing and synthesizing data from multiple sources Track, measure, and report program performance, optimizing for efficiency and scalability Lead A/B testing and iterative optimization of campaigns and marketing programs Optimize team structure and processes to foster a culture of high performance and innovation Minimum Qualifications 5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel Owns paid media agency Consumer strategic planning for FR, IT, ES, roadmapping, and identifying improvements to ways of working to drive efficiency Collaborate closely with brand and integrated marketing teams to ensure top quality and on‐time creative delivery, execution, and iterative testing cadence Leverage dat

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hvu6e