IT Digital Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hvz0l

Digital Marketing Specialist (SEO, AEO, GEO & Social Media)We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.Key Responsibilities:Develop and execute SEO strategies to improve organic search rankings and website visibilityOptimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice searchDesign and implement GEO (Generative Engine Optimization) strategies for AI-powered search enginesManage and grow social media channels, increasing engagement and brand awarenessPlan, execute, and monitor digital campaigns (content marketing, paid advertising,



etc.)Analyze performance data and KPIs to continuously optimize strategiesCollaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectivenessRequirements:Proven experience in digital marketing, with a strong focus on SEO and social mediaSolid understanding of AEO and emerging GEO practicesStrong analytical skills and familiarity with web analytics toolsExcellent copywriting and content strategy abilitiesProactive mindset, results-driven approach, and strong teamwork skills
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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hvz0l