Gestor de Canales
Pubblicato il 21-08-2026 - Advocate Group in Italia
The Advocate Group is proud to be exclusively partnered with Monster Energy, supporting a key strategic hire as the business accelerates its growth across Italy.
This is a pivotal role focused on building and shaping the Out-of-Home (OOH) channel from the ground up in a market where there is significant untapped opportunity. With strong momentum in modern trade, the next phase of growth is firmly centred on winning in OOH and this hire will be at the forefront of that journey.
Based in Milan, you’ll take ownership of defining the channel strategy, influencing execution through bottler and internal stakeholders, and ultimately driving share across key sub-channels including Horeca, petrol, vending, wholesalers and independent stores.
Influence field teams (TDMs) through Regional Field Managers – not direct line management
Lead market visits, shaping coverage models and route‑to‑market effectiveness
Petrol stations
Vending
Ethnic & independent outlets
Work cross‑functionally to ensure the right tools, materials and activations are in place
Analyse performance and implement corrective actions to drive distribution, visibility and rate of sale
This role is critical in bridging strategy and execution, ensuring plans translate into tangible in‑market impact.
Growth in Out‑of‑Home market share across Italy
Strong alignment between strategy, bottler execution and field activity
Improved distribution, cooler productivity and in‑store visibility
5–7 years’ experience in FMCG (ideally beverages)
~ Background in Sales, Trade Marketing or Channel Development (ideally a blend)
~ Proven ability to run projects end‑to‑end within a channel
~ Experience working with key accounts and senior stakeholders
~ Strong understanding of Italian market dynamics and regional differences
~ Fluency in Italian and strong English communication skills are essential, along with the ability to operate effectively in a fast‑paced, evolving business.