Commercial Business Analyst
Pubblicato il 21-08-2026 - H&M in Italia
Job Description
WHAT YOU’LL DO
You will work in commercial analytics, using data and insights to support sales, marketing, and e‑commerce performance. You will analyze campaigns, customer behavior, and performance metrics to drive informed commercial decisions.
Your key responsibilities include:
- Plan, quantify and drive execution of tactical activations in the Sales Market, in collaboration with Continent Supply Planning, within the budget and frame set by Global
- Conduct sales follow – up, analysing and generating sales insights from reports and dashboards
- Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
- Support providing insights on campaign effectiveness, including conversion attribution and return on ad spend
- Analyze sales, customer, and web performance data to generate insights that support commercial decisions
- Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
- Conduct customer segmentation, cohort analysis,
and product performance reviews
- Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
WHO YOU’LL WORK WITH
You will work closely with the Digital Experience Manager, E-com Leads, Commercial Leads and the Marketing team.
WHO YOU ARE
We are looking for people with…
- A Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
- 2+ years of experience in commercial analytics, preferably in eCommerce or fashion retail
- Proficiency in Google Analytics, Adobe Analytics, Tableau, and Power BI
- Strong knowledge of A/B testing methodologies and web tracking implementation
And people who are…
- Strong in analytical thinking and reporting skills
- Strong in presentation and communication skills
WHO WE ARE
H&M; Group is a global company of strong fashion brands and ventures. Our goal is