Customer activation senior manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hwoqd

Job Description Are you ready to turn customer data into meaningful activation strategies that drive engagement, lifetime value and sustainable growth? Join us in Genoa as a Customer Activation Senior Manager, where you will lead the design and execution of omnichannel customer activation programs across owned, paid, and human channels, connecting data, technology and content to deliver personalised experiences throughout the customer journey. Responsibilities Shape Costa's customer engagement evolution by orchestrating activation strategies that maximise customer experience, conversion and value creation. Translate customer data, segmentation and insights into actionable campaigns and journeys, ensuring consistency and impact across all markets and channels. Lead all customer activation activities across CRM channels (email, SMS, push notifications, Whats App) and coordinate with paid media, digital touchpoints, customer centre and human sales channels. Integrate content strategy, segmentation,



personalisation and execution into a unified framework and leverage the Customer Data Platform (CDP) to deliver highly personalisable experiences. Manage external service providers and collaborate with IT, Digital, Martech and other stakeholders to ensure flawless execution and continuous capability improvement. Design, implement and optimise automated lifecycle journeys and outbound campaigns, defining contact strategies, priorities and rules. Embed predictive models, recommendations and dynamic content into omnichannel journeys, ensuring scalability, measurability and alignment with commercial objectives. Oversee the technical execution of campaigns and journeys, including set‐up, QA, automation logic and tracking. Own key performance metrics such as engagement, conversion, retention, reactivation and customer lifetime value, and deliver insights and strategic recommendations to senior leadership. Qualifications 10+ years of experience in CRM, customer activation, lifecycl

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hwoqd