Marketing Data Analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hwvcg

Position
We are looking for a Marketing Data Analyst to turn marketing data into clear, actionable insights across our European markets and myAtlante. In this role, you will own performance measurement, analyse acquisition economics, funnels and ROI, and provide evidence-based recommendations that help marketing teams invest where impact is highest and optimise what can perform better.
This is an analytics-focused role at the intersection of marketing performance, data analysis and data engineering.
Brief Description Of The Role
You own the measurement, analysis and interpretation of marketing performance across all European markets and across myAtlante. You track CAC, conversion funnels and campaign ROI, you ask the questions that explain why the numbers move, and you tell the rest of the function where and how to optimise. You own the data and the analysis. You do not execute campaigns and you do not set strategy.
Value Creation
You create value by making marketing decisions evidence-based. By measuring acquisition economics, conversion and return on investment with rigour,



and by turning that measurement into clear recommendations, you let the CMO, the markets and myAtlante invest where the return is highest and stop what does not work.
Core Responsibilities
Own marketing measurement: define and track CAC, CPA, conversion funnels by stage, retention, LTV, campaign and channel ROI across markets and across myAtlante.
Build and maintain the marketing dashboards and the single source of truth for marketing performance.
Analyse funnels and campaign results to explain performance and identify where ROI can be increased.
Produce concrete optimisation recommendations (budget allocation, channel mix, audience and funnel fixes) and hand them to Marketing Operations and to the relevant client for execution.
Run customer segmentation, behavioural and cohort analyses to support acquisition and retention.
Ensure measurement is reliable before launch: tracking, tagging, attrib

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7hwvcg