Product Manager
Pubblicato il 21-08-2026 - BW Converting in Lucca
Abteilung Information:
Barry-Wehmiller ist ein breitgefächerter globaler Anbieter von Lösungen für Engineering, Beratung und Fertigungstechnologien für Verpackungs-, Wellpappen- und Papierverarbeitungsindustrien. Die Kombination eines mitarbeiterorientierten Führungsstils mit operativen Strategien und nachhaltigem Wachstum ließ Barry-Wehmiller zu einem 3Milliarden USD Unternehmen wachsen, dessen fast 12.000Mitarbeiter eine gemeinsame Vision haben: Building a Better World through Business.
Jobbeschreibung:
Job Description
The Product Line Manager – Bag (PLM) demonstrates leadership for product, defining and driving the Product Lifecycle Management Plan and Strategy. This includes market expertise and analysis, brand and price positioning, product development and launch, go-to-market strategy, sales enablement, and more. The PLM also drives messaging, delivering customer/segment insights to inform strategic campaigns that help drive customer acquisition, growth and retention.
This position reports to the Sr. Director, Product Management & Strategic Marketing,
and is responsible for meeting annual and long-term financial goals of BW Converting's Bag product line, which includes the Hudson-Sharp brand. This individual will keep abreast of current and future trends that may impact the long-term success of this product segment. These trends may be product, channel, advertising, promotional, digital or customer related. Annual and long-term success is accomplished by successfully implementing multi-generation product plans (MGPPs), influencer (channel and end users) marketing strategies and digital transformation strategies with the common goal of strengthening the value proposition of the business.
Important skills for this person are leadership, insight, and interpersonal communication. On an on-going basis this person must communicate with customers, channel partners, agents, sales managers, suppliers, strategic partners, senior management, and stakeholders across the b