Bei ABB unterstützen wir Industrien dabei, effizienter und nachhaltiger zu werden. Fortschritt ist bei uns keine Option, sondern selbstverständlich - für Sie, Ihr Team und die Welt. Als globaler Marktführer bieten wir Ihnen alles, was Sie brauchen, um diesen Wandel voranzutreiben. Der Weg dorthin ist nicht immer einfach - denn echtes Wachstum erfordert Mut. Aber bei ABB gehen Sie ihn nicht allein. Run what runs the world. Diese Position berichtet an:
Marketing Manager **Role and responsibilities**:
In this role you will report to the Global ELSB/SP Marketing Leader. **Preferred location**: Italy, Germany, USA, China **Type of work**: Remote **Responsibilities**: - Customer journey mapping: Visualizes and analyzes the steps a customer takes from initial awareness to post-purchase, helping businesses understand and improve customer experiences and interactions.
- Segment market Intelligence: Maintains a deep understanding of market segment developments (i.e., technology, competitors, and customers’ pain points), emerging opportunities (new channels & segment expansion & evaluation); changes in regulations & market dynamics, and current/future technology needs & evaluates industry attractiveness for the assigned segment.
- Positioning & Customer experience: Identifies and defines distinct customer segments (and/or evaluates emerging or changing segments) based on demographics, behavior, needs, or other criteria.
- Go to market & commercialization: Provides support in tailoring products or solutions to meet the unique needs and preferences of different customer segments. Establishes authority and expertise in a field & tailors communication to resonate with a targeted audience, enhancing engagement and driving brand recognition and loyalty in a cohesive manner.

recommendations, event engagement, industry thought leadership) to engage customers within specific segments in alignment with communications governance.
- Integrated sales & marketing campaigns: Supports in designing and executing integrated sales & marketing campaigns in collaboration with key stakeholders specifically aimed at different segments to enhance relevance and engagement.
- Software and tools: Leverages software and tools to optimize marketing and sales efforts through automation, analytics, and data-driven optimization.
- Marketing community: Creates and maintains a marketing community composed by local marketing professionals dedicated to the specific segment and facilitates best practice sharing and local market activation. **Qualifications**: - Bachelor’s degree in engineering, Marketing, Business Administration, or a related field.
- At least 15+ years of experience in the industry with a strong background of sales, marketing, and product management.
- Strong analytical skills to understand complex market dynamics, customer behavior, and marketing effectiveness.
- Excellent communication and presentation skills to collaborate with senior stakeholders and engage diverse customer segments.
- Exceptional project management skills to coordinate large-scale marketing activities and campaign execution.
- Strategic thinker with a proactive approach to identifying and leveraging market opportunities.
- Collaborative mindset to work effectively with the Global ELSB/SP Marketing Leader and other senior stakeholders.
- Collaborative leader with proven experience of building communities of knowledge and practice sharing.
- Proven experience in mobilizing diverse employee and customer groups for change initiatives.

Industries Strategic Marketing (Oem)

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