Senior Manager, Activation Linear Planning
Pubblicato il 21-08-2026 - WPP in Milano
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As a Senior Manager specializing in Linear Activation Planning, you will play a pivotal role in shaping and executing high-impact media strategies for our diverse client portfolio. Operating with a significant degree of autonomy, you will be responsible for leading the planning, implementation, and optimization of all offline media campaigns (TV, Press, Radio, Addressable). Your expertise will directly contribute to client growth by delivering innovative and effective media solutions,
enhancing brand visibility, and driving measurable results. This role requires a strategic thinker with proven leadership skills, capable of inspiring a team and fostering strong client relationships.
Skills and Experience
- Managinghigh-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategicadvisorand ensuring deep alignment with their business visions and expansion paths.
- Leadingthe definition of innovative communication strategies, promoting the adoption ofcutting-edgeagency tools, technologies, and pioneeringnew approachesin media planning and execution.
- Drivingthe integration and strategic application of Digital Media, Tech, and Martech solutions into client strategies, ensuring a full-funnel approach and fostering digital transformation.
- Managing strategically the budget of assigned brands,identifyingand meeting unmet client ne