Marketing Manager

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Location: Milan, Italy

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Overview

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

About the Role

The Marketing Manager drives development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more.

This role is responsible for delivering regional marketing campaigns,



supporting local market activations, and adapting global initiatives to ensure cultural relevance and commercial impact across Southern Europe.
The role generates brand visibility, franchise growth, and retail marketing activity across key licensors and licensing categories. It requires a collaborative and commercially minded marketer with experience in brand marketing, entertainment, retail marketing, and integrated campaigns.
Job Description
Strategic Brand Marketing
- Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables
- Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations
- Implement regional campaigns aligned with global brand direction and priorities
- Identify opportunities to grow awareness, engagement, and retail support across key markets
- Campaign project

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7i0yws