Marketing Intern - Lead Management

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7i4bvb

About Air Liquide
Oxygen, nitrogen, hydrogen, and many other essential small molecules are the invisible pillars of our world and our lives.
They have been at the core of the Group's activities since its creation in ****.
A world leader in gases, technologies and services for industry and healthcare, Air Liquide acts as the backbone of numerous economic sectors, serving 4.3 million customers and patients across 59 countries with approximately 65,000 employees.
The Group is a leader with a diversified, resilient business model and a strong local footprint across the globe.
Through deep engineering expertise and technological innovation, Air Liquide provides scalable solutions that enhance industrial efficiency, accelerate decarbonization, and strengthen value chains.
Strategically exposed to growth markets and megatrends, the Group accompanies major industrial and societal transformations to create long?term added value and build a sustainable future.
How will you CONTRIBUTE and GROW?
We're looking for a Digital Marketing Intern who will actively support key digital initiatives in Italy, focusing on improving marketing efficiency and mastering the lead lifecycle.
Support the team in the implementation and configuration of Lead Management functionalities within our Salesforce platform.
This includes testing new features and ensuring data integrity.
Develop clear documentation to standardize and refine new lead management workflows across various digital channels,



ensuring consistent and efficient handling of leads from both direct and indirect customers.
Assist in defining, mapping, and documenting campaign efficiency best practices and lead routing rules, optimizing the speed and quality of lead handover to sales.
Market research: conduct in?depth research to inform content strategy and strategic planning for digital campaigns targeting critical industrial sectors, including HVAC (Heating, Ventilation, and Air Conditioning) and Beverage Welding.
Provide operational support in the execution of various digital projects (e.g., setting up webinars, newsletters, and preparing campaign assets).
Are you a MATCH?
Master's Degree in Marketing, Digital Marketing, or a related field.
IT skills: proficiency in Google Workspace, with advanced knowledge of Google Sheets.
Fluent in English and Italian (written and spoken).
Strong aptitude for teamwork and collaboration.
Excellent presentation and writing skills.
Smart and digital mindset.
Good relationship skills.
We welcome and consider applications from all qualified applicants, regardless of their background.
We are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, customers, patients, community stakeholders and cultures across the world.
Join us for a stimulating experience: you'll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7i4bvb