Media Manager
Pubblicato il 22-08-2026 - British American Tobacco in Trieste
. **BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT ITALY IS LOOKING FOR A MEDIA MANAGER** **SENIORITY LEVEL**:Experienced professional **FUNCTION**: Marketing **CITY & COUNTRY**:Trieste, Italy **TYPE OF CONTRACT: Permanent** **Work arrangement: Hybrid (2 days from the office and 3 days in lavoro da remoto)** **ROLE POSITIONING AND OBJECTIVES** **Reports to**: Media & Content Lead **WHAT YOU WILL BE ACCOUNTABLE FOR**
- Delivery of personalized campaigns for Paid Media inc. campaign strategy, planning, agency management, being responsible for deployment and sharing results
- Work closely with the CRM and Web teams to deliver personalization across multi-touchpoint consumer journeys
- Produce campaign & creative briefs for media projects
- Lead all aspects of campaign content and find alignment with other streams for effective deployment
- Work with our European End Markets and media agencies to coordinate the campaign activation and optimization
- Liaise with the Data teams and agencies to set up campaign tagging to track paid media efficiency
- Develop relationships with external agencies or publishers - ensuring value from third parties is maximized
- Implement and monitor A/B and multi-variate tests to optimize for conversions and other performance metrics
- Proactively analyze opportunities and identify consumer behaviors that can be leveraged for testing
- Contribute to the development and identification of Growth Hub projects, prioritizing programmes based on consumer, capability & commercial objectives
- Champion paid media best practice across Europe - leading trainings, and producing educational material
- Provide leadership, support, & expertise to junior colleagues, helping them to develop their careers and provide them with learning opportunities
- Contribute to the inclusive team culture where people are recognized for their contribution
- Scout for the next innovative start-up that can help take the business at the next level. **ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- Bachelor’s Degree with relevant professional qualification
- 4+ years’ working with Paid Media platforms i.e., DV360, Facebook, Google Ads, SA360
- Asset: Google Ads certified / Google Marketing Platform certified / Facebook Ads certified
- English language at advance level (C1)
- Experience in planning, executing, managing, and optimizing multi-channel personalized campaigns
- Experience using at least one industry leading Analytics tool, such as Adobe Analytics, Google Analytics, IBM
- Ability to analysis performance and consumer data,
identifying campaign optimization and strategic audience segments
- DMP familiarity, including 1st party, 2nd party and 3rd party data management
- Commercially minded with a consistent record of driving return on investment
- Understanding of media tagging and tracking technology i.e. pixels, UTM tags and parameters
- Strong collaboration skills and the ability to build relationships with external partners
- An ability to work as part of a team, working on multiple projects at the same time **BENEFICIAL**
- Second European language is advantageous
- Experience creating assets with third party tools (i.e., Photoshop)
- Previous agency experience **WE ARE BAT** At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- ** Global Top Employer with 53,000 BAT people across more than 180 markets**: - ** Brands sold in over 200 markets, made in 44 factories in 42 countries**: - ** Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations**: - **Diversity leader** in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies **BELONGING, ACHIEVING, TOGETHER** Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference!** .