Marketing Associate Director, Hemoglobinopathies

22 ago - Roma
Experteer Italy

In this role you will shape brand strategy and segment markets to drive the portfolio's goals.

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You will partner with brand leads to develop messaging and launches, integrating insights from HCPs and patient stakeholders.

You will lead strategic and tactical plans, measure impact with defined metrics, and manage agency partners to ensure timely, on-budget delivery.

You will mentor teammates and collaborate across functions to support growth and market leadership.Hybrid-Eligible or On-SiteRemote work up to two days per weekPolicy-driven flex eligibilityEqual employment opportunityAccommodations for qualified individualsShape brand strategy and market segmentation,



including launches and label expansionsDirect the development and execution of strategic and tactical plans for assigned productsCollaborate with external communications review committee for materials intended for customersGenerate and consolidate insights from market research and stakeholder engagementsBuild strong cross-functional partnerships to support business goalsEnsure metrics exist to measure tactic impact in the fieldLead and manage agency partners to ensure on-budget, timely deliveryAct as advisor/coach to mentored team membersDirect experience with communications xlwpduy review committee for review of tacticsAbility to translate insights into business opportunitiesStrong analytical mindset to lead problem solvingProven track record in strategy development, recommendations, and performance monitoringKnowledge of market forecasts and revenue driversProficiency in MS Office (PowerPoint, Excel, Word)Experience in pharmaceutical marketing or related field

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