Senior Associate, Activation Linear Planning
Pubblicato il 22-08-2026 - WPP in Milano
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The Senior Associate, Activation Linear Planning will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies. We are looking for an individual with proven analytical capabilities, able to operate autonomously and provide significant strategic contributions.
Skills and Experience
- Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.
- Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.
- Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS.
- Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.
- Actively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives.
- Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.
- Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.
- 3+ years