Shopper Marketing Manager | Pasta and condiments
Pubblicato il 22-08-2026 - Barilla Group in Parma
Aug 6, 2026
Shopper Marketing Manager | Pasta and condiments
About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
Job Description
We are looking for a Shopper Marketing Pasta & Condiments Manager to join the Shopper Marketing and Digital Commerce team, based in Parma.
The successful candidate will be responsible for leading shopper-centric growth across Pasta & Condiments, ensuring that brands are strengthened and categories grow.
The role leads the definition and implementation of omnichannel approaches based on shopper insights, translating them into impactful strategies and activities that drive sales and conversion across key customers and channels.
The position works cross-functionally across Trade, Marketing, Sales, Digital Commerce and Global teams to ensure strategic alignment, effective execution and measurable business results.
Key Responsibilities
- Lead the understanding of cross-channel purchasing behaviour within the category through specific studies, such as Decision Tree, Market Partition, Second Party Data, Shopper Data and Trade Planner.
- Generate shopper insights to strengthen sales stories to r