Digital Applications Product Manager
Pubblicato il 22-08-2026 - BoF Careers in Milano
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.
Job Purpose
The Digital Applications Product Manager is accountable for the vision, strategy, governance, and business performance of the Digital Retail Applications portfolio. The role leads the Digital Applications Product team and drives the evolution of solutions supporting Clienteling, Retail Operations, Omnichannel Services, Event Management, Repair, MTM/MTO and future retail innovation initiatives across all brands and regions. Acting as a strategic partner to Business, Digital and IT leadership, the role ensures that product investments deliver measurable business value, operational efficiency and a consistent omnichannel customer experience.
Responsibilities
- Define and own the Digital Applications strategy and multi-year roadmap.
- Establish product vision,
priorities, governance and investment decisions across the portfolio.
- Ensure alignment between Digital initiatives, business objectives and brand strategy.
- Identify opportunities for innovation, scalability and process transformation.
- Oversee the Digital Applications ecosystem and product lifecycle management.
- Prioritize initiatives based on business value, strategic relevance and resource capacity.
- Manage dependencies across Digital, IT and business functions.
- Ensure consistency across all retail digital products and customer journeys.
- Lead, coach and develop Product Owners and Product Specialists.
- Define team objectives and performance expectations.
- Foster product management best practices and continuous improvement.
- Partner with senior stakeholders across Retail, CRM and Client Development, Operations, Marketing and IT.
- Facilitate strategic alignment and decision