Senior Product Marketing Manager (Permanent)
Pubblicato il 23-08-2026 - Van Cleef u0026 Arpels in Milano
The Role As the Product Manager for Italy, you will be a pivotal member of the local Mar Com team. Your core mission will be to empower our boutiques to excel, drive the growth of each product category through strategic launches and engaging animations, and effectively address local market needs. You will be instrumental in executing the Maison's strategy, ensuring operational excellence while deeply understanding and responding to the Italian market context.
This role requires close collaboration with both regional teams and retail partner. Are you a good match?
We Are
Seeking a Highly Motivated And Detail-oriented Professional With a Strong Passion For Product Management Within The Luxury Sector. Solid experience in Project Management, Sales Forecasting, and Analytical Skills. A deep understanding of the market environment, coupled with the ability to identify and resolve complex issues effectively.
Exceptional Collaboration & Efficiency: Strong coordination skills, a collaborative spirit for teamwork, and a commitment to delivering efficiently while ensuring satisfaction for all stakeholders.
As The Product
Manager, Your Responsibilities Will Include Strategic Marketing & Market Intelligence Act as an ambassador for the marketing and product strategy within the Italian market. Actively participate in the yearly planning process and contribute new ideas based on local business insights. Benchmark local competitors, analyze the competitive landscape, and advise on proactive market positioning.
Collaborate closely with Boutiques to gather feedback, ensuring alignment and consistency with local needs.
Product
Launch &
• Animation Management Lead product launches at the local level, leveraging the 360° toolbox and inter-guidelines/strategy (e.g., boutique animations, countdowns, stories, VM, media, events, PR). Provide forecasts for new products,
challenge boutique typologies/quantities, and manage allocation between boutiques. Adapt product training materials and liaise with local trainers to upskill boutiques on new products. Gather feedback on new collections (sales, qualitative assessment, returns) and coordinate with other departments for regular reports and post-event analyses of major launches. Create and/or adapt tools to support local sales (e.g., Be accountable for all product-related topics, including highlighting collections, savoir-faire demonstrations, and co-validation of visual merchandising. Create and/or adapt tools for events in collaboration with the region (e.g., Sales Performance &
• Stock Optimization Propose local sales budgets and Latest Estimates (LE) by product and boutique to the region, in collaboration with the retail team (including unique pieces sales planning). Monitor monthly performance, analyze local sales, and define action plans in collaboration with Retail teams. Challenge and provide qualitative feedback on local sales forecasts (target turnover per boutique & product line) on best-sellers, escalating alerts/risks (e.g., selling tools, challenges, boutique animations). Address counterfeit issues in collaboration with the RCH IP team. Allocate unique pieces stock between boutiques and share a wish list for HJ events (unique pieces) in collaboration with Retail. Manage stock transfers for CPs and boxes rotation (availability requests). Pricing &
• Special Orders Coordination Validate prices into the system and communicate them to partners. Alert on pricing issues/discrepancies, also per product category. custom taxes, VAT) in collaboration with Retail. By joining Van Cleef &
• Arpels you will be part of a Maison where employee career development is at the heart of our ambition.
The Recruitment
Process CCNL Commercio Salary Range 50 K - 60 K€ Annual Premio Plan 8 EUR Meal Voucher per working day Welfare