R&A Strategic Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ieojv

Angelini Technologies - Fameccanica is looking for a professional to join the Marketing team as a Strategic Marketing Specialist for the Robotics & Automation business area. The position combines market analysis, market intelligence, support for the definition and development of the Business Plan, and operational marketing initiatives. The objective is to identify growth opportunities, strengthen the company’s competitive positioning, and contribute to the development of business, product, and go-to-market strategies within the R&A; area.

The role has a strong analytical and strategic focus and requires the ability to translate market insights into concrete initiatives, working closely with Sales, Product Management, Business Development, and R&D.;

KEY RESPONSIBILITIES

Market Analysis and Market Intelligence

- Analyze target markets, industry trends, competitive dynamics, and emerging technologies to identify growth and development opportunities.
- Support the review and validation of the assumptions included in the company’s Business Plan through market research and ongoing market monitoring.
- Conduct competitive benchmarking by analyzing the products, services, portfolios, and strategies of key competitors.

Business and Product Strategy Support

- Work with Product Management and R&D; to analyze market needs and identify opportunities for the development of new products and solutions.
- Support the definition of value propositions and the competitive positioning of the company’s products and services.
- Contribute to the preparation of business cases, strategic presentations, market reports, and documentation supporting decision-making processes.
- Plan and prepare Voice of the Customer campaigns in collaboration with Product Management, contributing to the structured collection and analysis of customer feedback and translating it into actionable insights for the development of the company’s offering.
- Participate, together with Product Management,



in defining the strategic pricing of products and solutions, contributing value analyses, competitive benchmarks, demand segmentation, and positioning assessments.

Operational Marketing and Sales Support

- Support the planning and coordination of the company’s participation in trade shows, industry events, and commercial initiatives, managing organizational aspects, content, and follow-up activities in collaboration with the relevant functions.
- Develop, update, and coordinate sales support materials and documentation, including sales presentations, brochures, product sheets, case studies, and content for the launch and promotion of solutions.
- Work with Sales and Product Management to ensure consistency across the messaging, positioning, and content used throughout different channels and market touchpoints.

Strategic Analysis to Support the Business

- Support market and customer segmentation, contributing to the identification of priority areas for development.
- Conduct analyses of customers, geographic markets, and strategic sectors to identify business and growth opportunities.
- Collaborate with different company functions to ensure alignment between market insights, business strategies, and the development of the company’s offering.

Reporting and Performance Monitoring

- Prepare periodic reports and management presentations focusing on market trends, competitive scenarios, and strategic opportunities.
- Monitor KPIs, market data, and performance indicators,



providing evidence-based recommendations and improvement proposals.

REQUIREMENTS

Education

- Master’s degree in Marketing, Economics, Engineering, Statistics, or a related field.

Experience

- At least 2 to 3 years of experience in Strategic Marketing, Market Intelligence, Business Analysis, Research & Analysis, Product Marketing, or a similar role within the Robotics & Automation industry.

Required Skills

- Ability to design and manage Voice of the Customer initiatives and translate the feedback collected into actionable insights and recommendations.
- Knowledge of strategic pricing principles and familiarity with operational marketing activities, trade show and event organization, and the development of sales support tools.
- Excellent research, analytical, and interpretive skills, with the ability to assess market trends and competitive dynamics.
- Knowledge of key market intelligence, business analysis, and strategic planning methodologies.
- Ability to develop business cases, benchmarks, and management presentations supporting decision-making processes.
- Proficiency in data analysis tools, including advanced Microsoft Excel skills. Knowledge of Power BI is a plus.
- Excellent command of Microsoft Office, including Word, Excel, and PowerPoint.
- Fluent English at C1 level, with the ability to use the language daily for emails, reports, presentations, and international meetings.

COMPENSATION Annual gross salary: €30,000 - €50,000, depending on experience, skills, and the level of autonomy required for the role.

WORK LOCATION

San Giovanni Teatino (CH), Italy

Working arrangement: on-site

This job posting is open to candidates of all genders pursuant to Italian Law No. 903/77 and Legislative Decree No. 198/2006, including candidates belonging to protected categories pursuant to Italian Law No. 68/99, and to people of all ages and nationalities, in accordance with Legislative Decrees No. 215/03 and No. 216/03.

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/7ieojv