Marketing Manager, Sports
Pubblicato il 23-08-2026 - WildBrain in Milano
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world!
The Marketing
Manager drives development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more. This role is responsible for delivering regional marketing campaigns, supporting local market activations, and adapting global initiatives to ensure cultural relevance and commercial impact across Southern Europe. The role generates brand visibility, franchise growth, and retail marketing activity across key licensors and licensing categories.
It requires a collaborative and commercially minded marketer with experience in brand marketing, entertainment, retail marketing, and integrated campaigns.
Strategic Brand Marketing
Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations Identify opportunities to grow awareness, engagement, and retail support across key markets Campaign project management ensuring activity aligns with global brand and licensor guidelines Support franchise calendar planning and maintain regional marketing timelines Support large-scale brand activations, partnerships and public events across different markets. Ensure all marketing assets and executions align with brand guidelines and approval processes.
Campaign Management
Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential, and retail channels Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; Brand, Social,
Retail & Trade Marketing Coordinate trade marketing and campaign assets with global teams and licensees Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity Stakeholder Management Collaborate with cross-functional teams including commercial, partnerships, franchise, creative, legal, and finance Ability to manage multiple stakeholders and work across different time zones and cultures.
Budget Management
Provide support and guidance to junior team members where required Contribute positively to team culture and collaboration Significant experience in marketing, entertainment, licensing, retail marketing, or agency roles Fluent in French and English language, able to communicate effectively with partners and stakeholders; including the ability to draft correspondence, presentations, and reports in French and English Experience delivering integrated marketing campaigns Strong stakeholder management and organisational skills Commercial awareness and project management capability Strong attention to detail and accuracy in all aspects of marketing execution and reporting Strong communication and presentation skills Proficiency in PowerPoint and Excel Passionate about entertainment, brands, and pop culture Strong attention to detail and communication skills Base Salary: €53,000 - €70,000 gross per annum, depending on experience, skills, and qualifications . Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.
We offer competitive benefits, and we invest in our people and their future. Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees.
We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying.
We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. a global leader in kids’ and family entertainment.
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences.
Inspector
Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge . The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions.
WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn.