Brand Activation Specialist Blackroll
Pubblicato il 23-08-2026 - Oberalp Group in Turbigo
Overview
The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.
We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.
As a group, we have built up a reputation as a long-term exclusive partner by offering our know-how in communications, sales, and brand building for a selection of renowned international sports brands like Under Armour, Fischer, Barts, Blackroll, and others. For the brand Blackroll, we are looking for a Brand Activation Specialist to coordinate B2C and B2B events, drive sports marketing partnerships and lead product education activities.
Responsibilities
- Planning, execution and reporting of the annual sports marketing and event calendar (B2C and B2B)
- Organization and on-field management of brand activations, events, workshops and demo sessions
- Delivery of product education and training sessions to retailers, gyms and health professionals
- Development and adaptation of marketing materials and training tools in line with brand guidelines
- Controlling and reporting of the marketing and event budgets
- Collaboration with internal stakeholders and external partners to ensure effective execution of activations and training programs
- Support seasonal campaigns through field activities and experiential marketing initiatives
- Collection and sharing of feedback and insights from the field to improve product positioning and training effectiveness
- Ensure strong brand representation across all physical touchpoints and partner interactions
Profile
- Bachelor’s degree in Marketing, Sports Management, Physical Education, or a related field
- 2+ years of experience in sp